\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bc\u03b9\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03bd\u03b5\u03b9 AI \u03ba\u03b1\u03b9 machine learning algorithms \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd \u03bc\u03b9\u03b1\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2; \u0393\u03b9\u03b1 \u03b5\u03bc\u03ac\u03c2, \u03bd\u03b1\u03b9. \u03a4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03bb\u03cd\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b5\u03af\u03bd\u03b1\u03b9: \u03c4\u03bf \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc conversion\/engagement rate, \u03c4\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 optimization services \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd touch points (website, ad campaigns, emails & newsletters, messages). \u0391\u03bd\u03b1\u03c0\u03c4\u03cd\u03be\u03b1\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03bb\u03cd\u03c3\u03b7 \u03bc\u03b5 \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 owners, digital marketing experts \u03ba\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03cc\u03bb\u03b1 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc. \u0395\u03af\u03b4\u03b1\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 AI \u03ba\u03b1\u03b9 machine learning \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03c0\u03cc e-shops, websites, emails \u03ba\u03b1\u03b9 apps \u03c0\u03b5\u03c4\u03c5\u03c7\u03b1\u03af\u03bd\u03bf\u03c5\u03bc\u03b5: 1. o \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03c4\u03c9\u03bd returning visitors, \u03b7 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b1 conversions \u03ba\u03b1\u03b9 \u03c4\u03bf engagement rate \u03bd\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 2. \u039f\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03c5\u03bd \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2. [Case study, \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1.]<\/p>\n","protected":false},"excerpt":{"rendered":"
\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bc\u03b9\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03bd\u03b5\u03b9 AI \u03ba\u03b1\u03b9 machine learning algorithms \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd \u03bc\u03b9\u03b1\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2; \u0393\u03b9\u03b1 \u03b5\u03bc\u03ac\u03c2, \u03bd\u03b1\u03b9. \u03a4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03bb\u03cd\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b5\u03af\u03bd\u03b1\u03b9: \u03c4\u03bf \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc conversion\/engagement rate, \u03c4\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 optimization services \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd touch points (website, ad campaigns, emails & newsletters, messages). \u0391\u03bd\u03b1\u03c0\u03c4\u03cd\u03be\u03b1\u03bc\u03b5 … \u03a3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 “Website conversions: AI \u03ba\u03b1\u03b9 machine learning \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 [\u0394\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1:40\u2032]”<\/span><\/a><\/p>\n","protected":false},"author":18550296,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1618666200,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2478],"footnotes":""},"session_track":[22],"session_category":[],"class_list":["post-2524","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-a"],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"session_date_time":{"date":"17 \u0391\u03c0\u03c1\u03b9\u03bb\u03af\u03bf\u03c5, 2021","time":"4:30 \u03bc\u03bc"},"session_speakers":[{"id":"2478","slug":"%ce%ba%ce%b1%cf%84%ce%b5%cf%81%ce%af%ce%bd%ce%b1-%ce%b4%ce%b7%ce%bc%ce%b7%cf%84%cf%81%ce%b1%ce%ba%ce%bf%cf%80%ce%bf%cf%8d%ce%bb%ce%bf%cf%85","name":"\u039a\u03b1\u03c4\u03b5\u03c1\u03af\u03bd\u03b1 \u0394\u03b7\u03bc\u03b7\u03c4\u03c1\u03b1\u03ba\u03bf\u03c0\u03bf\u03cd\u03bb\u03bf\u03c5","link":"https:\/\/greece.wordcamp.org\/2021\/speaker\/%ce%ba%ce%b1%cf%84%ce%b5%cf%81%ce%af%ce%bd%ce%b1-%ce%b4%ce%b7%ce%bc%ce%b7%cf%84%cf%81%ce%b1%ce%ba%ce%bf%cf%80%ce%bf%cf%8d%ce%bb%ce%bf%cf%85\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/greece.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/2524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greece.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/greece.wordcamp.org\/2021\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/greece.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/2524\/revisions"}],"predecessor-version":[{"id":3265,"href":"https:\/\/greece.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/2524\/revisions\/3265"}],"speakers":[{"embeddable":true,"href":"https:\/\/greece.wordcamp.org\/2021\/wp-json\/wp\/v2\/speakers\/2478"}],"author":[{"embeddable":true,"href":"https:\/\/greece.wordcamp.org\/2021\/wp-json\/wporg\/v1\/users\/katerinasclmellon"}],"wp:attachment":[{"href":"https:\/\/greece.wordcamp.org\/2021\/wp-json\/wp\/v2\/media?parent=2524"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/greece.wordcamp.org\/2021\/wp-json\/wp\/v2\/session_track?post=2524"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/greece.wordcamp.org\/2021\/wp-json\/wp\/v2\/session_category?post=2524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}